Due to the combination of an outdated design, unengaging content, navigation issues, and an overall lack of sex appeal, the company found itself grappling with significant challenges in attracting new, younger users.
Goals
Our project goals were to seamlessly merge a traditional TV guide with VOD services, aiming to attract a younger audience by prioritizing content that genuinely interests them, enriched with a completely new user-friendly experience.
Additionally, we aimed to enhance the user experience with personalization options and curated articles about TV shows and actors.
Output
Close collaboration within the product team resulted in a solid, brand-new product with its own design system and a widget-based, scalable platform.
Rich content in a featherweight package
Cross-platform
&
Cross-generational
1
Well-known product in a new package
2
Drastically improved navigation
3
Smart filtering and personalization
4
New marketing formats seamlessly integrated into platform
Lots of small pleasant things
Rich content in a featherweight package
Cross-platform
&
Cross-generational
1
Well-known product in a new package
2
Drastically improved navigation
3
Smart filtering and personalization
4
New marketing formats seamlessly integrated into platform
Lots of small pleasant things
Rich content in a featherweight package
Cross-platform
&
Cross-generational
1
Well-known product in a new package
2
Drastically improved navigation
3
Smart filtering and personalization
4
New marketing formats seamlessly integrated into platform
